If they only knew, you could change their world.
So, tell them.

Branding should be the gap-closer between how the market perceives you, and who you really are.

Get past the third date with your market. Know how they take their coffee. What they read. What they yearn for. Why, for example, Millennials cheap it on groceries, but take a safari driven by Range Rovers, fed by chefs.

Then let us brand the artful, consistent truth of you.

So you can get on with changing the world.