BRANDING 101
for solopreneurs, entrepreneurs
and small businesses

 

traci
Instructor
Traci Jones, Founder of Studio Six Branding
Traci has over 20 years of experience in the design and branding industry. She has built a company around a very simple philosophy: that high-quality design and branding offer unparalleled business advantages. She believes that carefully defining, designing and positioning a company to stand out in a crowded marketplace, is the difference between profitability and stagnation. Traci has a Masters in Graphic Design, has taught design at the University of Arizona and Front Range Community College and has owned Studio Six for over 11 years. Her branding work is seen around the country on high visibility projects.
A step-by-step guide for creating a powerful, sought-after brand for your small business.

Are you a small business owner needing to attract the right clients and increase your net profitability? When you run a small business, attracting the right clients is critical to your bottom line because your time and resources are limited. Studio Six Branding 101 will help you develop a strategy that will help you stand out from your competition, attract the right clients, focus your marketing efforts, create a one-of-a-kind brand experience and ultimately create the right perception in the minds of your audience.

 

Class 1:What is Branding & How Can It improve My Business?

Do you actively and strategically use branding methods to build your business? Understanding the power of branding and how to approach the process of building a brand is key to successful companies. In this class we will begin by studying the 22 immutable laws of branding that will be the foundation for your business growth.

At the end of this class you will have a solid understanding of the major branding principals and greater insight into where the gaps in your own brand occur.

 

Class 2:Building the Foundation of Your Brand

Are you consistently attracting your ideal client? If you aren’t consistently attracting your ideal client, you may suffer from a perception issue or a brand awareness issue.

This class will help you identify and attract your ideal client. This class will help you develop your product that is specifically designed to meet the needs of your target market.

Before you develop a brand, you must define what you are selling and to whom you are selling. Clearly identifying your ideal client will save you countless dollars and wasted time.

 

Class 3:Brand Image Development

Are you receiving the fees worthy of your expertise and area of specialization? Is your current brand image well-recognized and clearly distinct from your competition?

We will develop strategic concepts for your visual identity and a clear strategy for how you stand out in the marketplace.

At the end of this class you will have defined your unique brand identity and the right perception customized to your ideal client profile.

 

Class 4: Brand Experience Development

Are you consistently delivering a polished brand experience that out-performs your competition? Is your brand experience consistent with your brand vision?

Have you clearly defined your brand experience? How does your customer perceive your products and services? If you have not clearly outlined your brand experience and developed a touch-point map, there may be gaps that are creating inconsistency and creating confusion in the mind of your audience.

In this class you will develop a touch-point map and outline your unique brand experience.

Core 1 month class: $750

Module 1:Promoting Your Brand for Greater Awareness

Is your marketing budget limited? Are you still in boot-strapping mode but motivated to build your business?

This class will help you focus your marketing efforts for greatest effectiveness. It will help you build your brand and make decisions about the best way to promote your business when time and budget are limited.
Module 1: $200